In the heart of St. Louis, a city rich in history and culture, a young entrepreneur and creative force is shaping the narrative of Black Excellence and Creativty. His journey is a fusion of heritage, artistic expression, and a relentless pursuit of success. Meet the visionary behind DOERHOUSE, a brick and mortar concept space turned Creative Agency and Saint Louis Black Fashion Week, introducing a new era for Black creatives in St. Louis.
The story begins with a seasoned photographer, the father who ignited the spark. With over four decades of capturing moments, he instilled in his son the power of documentation and storytelling. The realization struck when old photographs juxtaposed with a grandfather's Cadillac unveiled a legacy of impact. The appreciation for classic, timeless elements became ingrained, a testament to a community that has always wielded the reins of coolness, shaping global culture.
For T.Moore, college was a second thought, not the predetermined path. In a narrative echoing the complexities of generational choices, he navigated the educational landscape with a non-traditional lens. While some might view dropping out as a misstep, it was a pivot that led him to the crucible of life experiences, living with his brother in Atlanta. A return to Harris-Stowe State University, became a canvas for cultivating relationships, honing communication skills, and embracing proactivity over reactivity.
T. Moore Media emerged as the entrepreneurial vessel during his college days, setting the stage for a journey that would assist in redefining St. Louis' creative landscape. The conception of DOERHOUSE in 2019 was a testament to recognizing gaps in the market, inspired by the innovative spirit of figures like Joe Fresh Goods. The initial vision, a studio and concept space, faced unexpected challenges with the arrival of the global pandemic in 2020. A pivot was necessary, leading to a living room concert series that exposed talent to the St. Louis community, proving resilience in the face of adversity.
Amid the challenges, a mentor's question echoed – Is your vision bound to brick and mortar? Thus, DOERHOUSE transcended its physical confines, evolving into A Creative Agency and Talent Management entity for Black Creatives. The importance of mentors became a cornerstone in T. Moore's journey, learning from those who paved the way, avoiding unnecessary pitfalls.
Yet, the path of a creative isn't without its struggles. Perfectionism, the bane of artists, could often become a barrier. The realization dawned that creativity must coexist with business acumen. Monetizing the venture, creating a sustainable team, and effective communication emerged as pivotal challenges. As the journey unfolded, the importance of being comfortable with being different and embracing the discomfort of growth became evident.
In the backdrop of St. Louis, a city often tagged with grim statistics, T. Moore stands as a beacon of hope. Overcoming loss and adversity, he remains dedicated to his duty to keep going, to breathe life into visions. He understands that cemeteries are not just places of rest but reservoirs of unfulfilled dreams.
As he gears up for the monumental 10 year anniversary of St. Louis Black Fashion Week in 2024, T. Moore seeks to redefine his role. Transitioning from being recognized solely as a businessperson to being acknowledged for his creative prowess, he yearns to delve deeper into artistic expression. This year, he envisions more directing, overseeing more shoots, and being embedded within the creative process of brands. The focus shifts from the business to the pure essence of creation. In this pursuit, he is eager to bring his thought leadership and soulful storytelling to the forefront, infusing his projects with his unique perspective and vision.
In this make-or-break year for Black Fashion Week, the narrative unfolds with an aspiration for impact, recognition, and a return to the roots of artistic freedom. The journey, tumultuous yet transformative, serves as a reminder that it's okay to be human, to not always be in your 'bag,' and to find solace in the simplicity of life's moments.
As T. Moore reflects on the wisdom received along his journey thus far, the essence of making tough decisions resonates. In a world where choices may be challenging, the compass of moral righteousness guides the way., and regardless of how it feels, the best decision must be made. The journey continues, a symphony of heritage, creativity, and resilience, echoing through the vibrant streets of St. Louis.